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Forget Instant Gratification!

OK, we definitely have an issue in this country. If anyone can’t tell, we have a problem with instant gratification. Blame fast food, the internet, whatever, we want things and we want it now! However, there is a major issue with this way of thinking. What is it? It doesn’t work, plain and simple. You want to know why so many people have a hard time getting into great shape or creating financial security? Blame instant gratification. You want to know why the U.S. is leading the charts in obesity rates? Yeah, you guessed it, instant gratification. If we want to turn this country around, we have to change our way of thinking!

What sparked this? Oh a number of things I guess. One of them is because I got an email notification about a Beachbody Coach on our team cancelling her account after being involved in the business for just 3 weeks. 3 weeks? Seriously? You expect to become a successful Beachbody Coach after just 3 weeks? The moment you hit some sort of wall or, let me take that back, even a small struggle you just give up? This makes me want to yell. OK, I just yelled at the screen and feel better now. Now that we have that out of the way, it really is sad to see so many people give up on their hopes and dreams because of one little tiny obstacle. Here’s some news for you, you’re going to have many bigger, I mean much bigger obstacles ahead of you not only in this business, but any other business, or anything else in life for that matter. Are you going to just give up when you have your first major fight with your husband or wife? Are you going to run away from the issue, or are you going to talk it out, adjust, and move forward with your relationship? I would hope you would choose the latter.

Life is about adjusting, learning from your failures, moving forward every single day if you want to succeed. Picture this. Your 90 years old on your death bed. Are you going to be satisfied with everything that you’ve accomplished in life, proud of the family you’ve built, and the legacy that you’re leaving behind? Or are you going to be one of those people who are lying there, sad, with this little lump in your throat, about to cry because you aren’t satisfied with what you did with your life over the many years of living? That’s what you have to ask yourself. If you want to be the first person, the one who can die happy, then you have to stop worrying about what’s happening now, and start focusing on what’s going to happen in the future if you stay on this path.

Let’s look at another example. It’s dinner time and you’re crunched on time and starving, kids are yelling because of being hungry, and you’ve had a rough day at work. You’re wore out, and instead of cooking dinner it would be so easy for you to run to McDonald’s and pick up a couple of Big Mac’s and Happy Meals to satisfy everyone, right? Sure, it might sound like a good idea at first, but let’s take a step back and look at what will happen if you stay on this path. You get to the point where 6 nights out of the week you have McDonald’s and pizza. In a years time you have gained 40 lbs, your kids are becoming overweight and unhealthy, and what’s sad is that because you have taught them so many bad habits while they’re young, chances are they will be that way for many years to come, eventually teaching their children the same habits. You want to know why America is so obese? That’s why. Parent’s are destroying their children’s health because of their obsession with instant gratification. Instant gratification is to blame.

If you want to succeed in business, creating freedom for your family, or your health, you have to throw any inkling of thought of instant gratification out of your head! STOP focusing on what’s happening now because every time you make a decision based on instant gratification, you’re moving yourself further and further away from your goals. In one of my favorite books, “The Slight Edge,” Jeff Olson talks about being on the failure curve or the success curve. Instant gratification will keep you on the failure curve. You will never accomplish what you want to accomplish in life being on the failure curve. What’s so unfortunate is that 95% of people are on that failure curve, and it seems that the number is getting higher and higher as our obsession for instant gratification grows stronger. You are the one who can change that, only you. So it’s time to make a decision. What are you going to do?


  1. Instant gratification is a total half-truth. In trivial things like information gathering and communication, it’s there all day long int he form of cell phones and internet. In the long term things that really make an impact in your life–health, talents, skills, success– it’s not there. Anything worth anything takes time and time investment.

  2. Investing a year of your life to correct 20 years or more of bad eating habits and lack of exercise is a small price to pay for a longer better life. and spending the same year to learn a business that can improve your life health wise and financially is about as instant as gratification gets in life.

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